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Cricket Match

Project to strengthen the experience from the ground up.

Centuri is a platform that helps companies manage, collaborate, and share information. They have clients in life science, healthcare, food, and manufacturing.

 

The goal was to find out users' needs and redesign the core journey as part of the the launch of their latest systemversion. This project spanned 6 months from research, conceptualization, testing to Hi-fi prototypes.

The Team

Me and Niki Parvaresh as the UX Designers.

Working closely with CCO and developers.

The goal

Our goal is to implement a standardized design that users can easily recognize, reducing the learning curve for new users while enhancing Centuri's marketability. The new design should be intuitive, efficient, and visually appealing.

This was the goal we formulated together with Centuri.

Initial research

We started by interviewing 13 internally at Centuri and 13 users from 6 different clients, to understand how they experience centuri.

We asked questions like: What is positive? What can be improved? What problems do you encounter and how do you solve them? Any other products that you like using? How would you change Centuri?

 

To organize all our findings of the platform and get a good grip of all areas we categorized 9 themes and 14 insights out of them these are some of our high level findings:

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We found that people don’t really have a problem sharing their information, diffrent from the it was more that

Narrowing scope

The system is big and complex and we had many areas of improvement. To help us decide which direction to hone in first we showed a series of wireframes of core paths to 4 people at centuri and had them write what was good, bad and ideas of how to improve certain areas.

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Concept A vs B

Through a round of Lightning decision Jam and storyboarding, we had two sketches of solutions ready.

After conducting A/B tests, the group decided to go with Concept A. The all-over process worked better in Concept A. To create the best solution, we decided to use the two concepts together based on wanted features.

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Concept A

Make users see worth in completing their profile by giving them clear steps to follow.

Concept B

Motivate users by gamified feedback and give users control over their private information.

Design “Concept C”

The solution gives users clear steps to follow with immediate feedback at every step. It is an automatic process; when creating a profile, users collect their private data, eliminating filling out employment history and other personal data by hand.

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From left to right: First concept sketches to final design

synchronization with governmentverifying datasuggestions/matches with jobsClear overview of the processProgressbar

By performing user tests on Concept C, we found that users appreciated the automatic process. They found the process easy, smooth and obvious. Suggestions for improvement like too-small buttons, no exit button, more clear typewriting were all applied to the final prototype.

Key takeaways

I am proud of the work me and my team did for this project! At first, the task was quite overwhelming, but we managed to get a solid focus that led to a reliable solution. Through the process, I gained a lot of valuable lessons both about our way of working and the solution.

😕

🍭

Some users felt insecure about sharing their private data when not knowing the purpose of sharing data. However, the majority did not have a problem sharing it knowing the meaning.

Users crave feedback in every step. Confirmation of their actions comforts the users in the process.

A sprint is not always the answer. Since we have had a lot of short projects, the google sprint has been handy. But we now had a longer time than usual. I realized that the sprint is convenient for quick projects but is not the best tool in every project.

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